Post by huangshi715 on Feb 15, 2024 2:45:09 GMT -8
Modcloth does a very good job of combining vivid graphic and written imagery together in this way on their product pages. Their product description of a “forest goddess’ crown” fits perfectly with the photo of the young woman and very vividly reflects the image Modcloth wants the product to convey. 3. Triggers Last but not least, every landing page needs a trigger to elicit the desired action: a CTA. Trigger friction can arise for a variety of reasons. Maybe your CTA is placed before your visitors are ready to act, or maybe your visitors don’t .
In every case, it is likely that your CTA is not intimately tied to the motivation Senegal Email List of your visitors. For example, an A/B test conducted by Michael Aagaard on a B2C landing page resulted in a 304% conversion lift when the call to action box (sign up form) was moved below the fold. Copywriting: Content Verve CTA below the fold Moving the CTA below the fold resulted in a 304% increase in conversions. In this case, he found that placing the CTA further down the page was more effective for highly complex products/offers.
Visitors to the page needed more information before they were ready to take the next step. Along with ideal placement, creating triggers that are clear and logically move people down a desired path makes for better user experience. The folks over at Basecamp, the project management software service, have a clear call to action that lets visitors know exactly where they will be taken after clicking the button. Copywriting: Basecamp landing page example Basecamp‘s call to action is loud and clear.
In every case, it is likely that your CTA is not intimately tied to the motivation Senegal Email List of your visitors. For example, an A/B test conducted by Michael Aagaard on a B2C landing page resulted in a 304% conversion lift when the call to action box (sign up form) was moved below the fold. Copywriting: Content Verve CTA below the fold Moving the CTA below the fold resulted in a 304% increase in conversions. In this case, he found that placing the CTA further down the page was more effective for highly complex products/offers.
Visitors to the page needed more information before they were ready to take the next step. Along with ideal placement, creating triggers that are clear and logically move people down a desired path makes for better user experience. The folks over at Basecamp, the project management software service, have a clear call to action that lets visitors know exactly where they will be taken after clicking the button. Copywriting: Basecamp landing page example Basecamp‘s call to action is loud and clear.