Post by huangshi715 on Feb 15, 2024 0:51:42 GMT -8
How Conversion Voodo uses commitment and consistency The same principle of commitment and consistency applies to your landing page. Conversion Voodo helped a mortgage company increase their completed application conversion rate by more than 11% with the simple addition of a commitment checkbox: Persuasion: Conversion Voodo example Beginning with this mini-commitment (coupled with a declarative statement) makes people more likely to follow through with the daunting twenty-minute application process. How the Obama campaign used commitment and consistency The Obama campaign was able to leverage the principle of commitment and consistency.
By breaking the donation process up into sequential steps, the campaign Papua New Guinea Email List increased donation conversions by 5%, collecting millions of incremental dollars. This redesign was effective in part because of their strategic use of commitment and consistency. The first step in the process was to get the user to select the amount of money they wanted to donate. Persuasion: Obama campaign example The “sequential” process (right) started with asking the user to select the amount of money they wanted to donate. Image source.
This first step got them to commit early on in the process, even with several screens left to go in order to actually complete the donation. People like to see themselves as consistent and rational – getting started with the donation amount committed them to finishing what they had started. You don’t have to redesign your entire landing page flows to take advantage of the principle of consistency. If your conversion process is long and complicated, mini-commitments featuring positive, declarative statements (as in the mortgage example above) can go a long way toward getting users invested.
By breaking the donation process up into sequential steps, the campaign Papua New Guinea Email List increased donation conversions by 5%, collecting millions of incremental dollars. This redesign was effective in part because of their strategic use of commitment and consistency. The first step in the process was to get the user to select the amount of money they wanted to donate. Persuasion: Obama campaign example The “sequential” process (right) started with asking the user to select the amount of money they wanted to donate. Image source.
This first step got them to commit early on in the process, even with several screens left to go in order to actually complete the donation. People like to see themselves as consistent and rational – getting started with the donation amount committed them to finishing what they had started. You don’t have to redesign your entire landing page flows to take advantage of the principle of consistency. If your conversion process is long and complicated, mini-commitments featuring positive, declarative statements (as in the mortgage example above) can go a long way toward getting users invested.