Post by huangshi715 on Feb 14, 2024 23:49:46 GMT -8
CLICK TO TWEET How InVision App creates desire using testimonials Prototyping and workflow platform InVision App creates desire for their service by showcasing testimonials from raving customers. InVision-Testimonials The testimonial on the left reads, “I can show my team the evolution of designs over time without the inconvenience of multiple copies of the source file.” While the marketing copy on the page speaks to the benefits of using the service, the testimonials serve to add credibility to the claims. Additionally, the testimonials serve to create a social norm around InVision, showing that other awesome companies people have for these companies.
How you can apply this principle to your landing pages Whenever Japan Email List you can, collect testimonials from your customers to feature on your landing pages. To increase their relevance and efficiency, have them support the benefits you’ve listed on your landing page. Also consider the placement of your testimonials. When ContentVerve moved the testimonials from the bottom of their landing page to the middle of the page, they got a 64.53% increase in conversions. ContentVerve-Testimonials Your visitors will react differently to different testimonial placement (depending on where they are in the buying process) – start testing today and you may see dramatic conversion lifts.
How Xero creates desire using customer numbers Online accounting app Xero creates desire for their product by showcasing the number of small businesses using their platform. Xero-Customer-Numbers The headline on this page reads, “Over 300,000 small businesses love Xero.” By prominently displaying that 300,000 other small business are using their service, Xero plays into people’s fear of missing out – visitors may wonder why their small business isn’t using Xero, too. This creates individual incentive to sign up for the product and start to gain the pleasure others are experiencing from the service. Leverage people’s fear of missing out by showing how many customers are using your product.
How you can apply this principle to your landing pages Whenever Japan Email List you can, collect testimonials from your customers to feature on your landing pages. To increase their relevance and efficiency, have them support the benefits you’ve listed on your landing page. Also consider the placement of your testimonials. When ContentVerve moved the testimonials from the bottom of their landing page to the middle of the page, they got a 64.53% increase in conversions. ContentVerve-Testimonials Your visitors will react differently to different testimonial placement (depending on where they are in the buying process) – start testing today and you may see dramatic conversion lifts.
How Xero creates desire using customer numbers Online accounting app Xero creates desire for their product by showcasing the number of small businesses using their platform. Xero-Customer-Numbers The headline on this page reads, “Over 300,000 small businesses love Xero.” By prominently displaying that 300,000 other small business are using their service, Xero plays into people’s fear of missing out – visitors may wonder why their small business isn’t using Xero, too. This creates individual incentive to sign up for the product and start to gain the pleasure others are experiencing from the service. Leverage people’s fear of missing out by showing how many customers are using your product.