Post by huangshi715 on Feb 14, 2024 21:21:47 GMT -8
As Elisa Gabbert eloquently puts it in this article for WordStream: 90% of that content marketing is redundant crap. As a happy alternative, Gabbert suggests going against the grain and publishing content that creates waves. To illustrate her point, she provides some pretty delightful examples of successful contrarian content. As long as it’s not empty clickbait, Gabbert explains, contrarian opinions generate really interesting and stimulating discussions that benefit everyone – even the naysayers. She goes on to explain why contrarian content generally performs well, and of (smart) controversy in every post you write.
10. What Content Marketers and Journalists Need to Learn from Each Other by Dan Levy for Moz dan-levy-moz Image source. As a journalist-turned-content strategist, Dan Levy’s got the unique advantage of having seen how content is produced in both the editorial and advertorial worlds. And while many journalistic UAE Email List practices have already made their way into marketing departments (editorial calendars and style guides to name a few), Levy explains that content marketers still have lots to learn from journalists – and vice versa. In this thoughtful two-part post, Levy explains what either profession can learn from the other. He touches on the perils of being too data-driven, neglecting to cite sources, and refusing to brush up on some basic HTML.
If you’re a marketer who strives to continuously get better at content crafting, this post is a must-read. 11. How to Vet New Content Hires by Gregory Ciotti Now that you’ve got a revamped content marketing strategy to start off 2015 with a bang, you might find that you need a little extra bandwidth to make the magic happen. Well, Gregory Ciotti of HelpScout has written the perfect post to help. The title says it all: “How to Vet New Content Hires.” He kicks off the post by emphasizing the importance of hiring the right person for the job: The team you build is the company you build. Hiring well is the most important part of your content efforts.
10. What Content Marketers and Journalists Need to Learn from Each Other by Dan Levy for Moz dan-levy-moz Image source. As a journalist-turned-content strategist, Dan Levy’s got the unique advantage of having seen how content is produced in both the editorial and advertorial worlds. And while many journalistic UAE Email List practices have already made their way into marketing departments (editorial calendars and style guides to name a few), Levy explains that content marketers still have lots to learn from journalists – and vice versa. In this thoughtful two-part post, Levy explains what either profession can learn from the other. He touches on the perils of being too data-driven, neglecting to cite sources, and refusing to brush up on some basic HTML.
If you’re a marketer who strives to continuously get better at content crafting, this post is a must-read. 11. How to Vet New Content Hires by Gregory Ciotti Now that you’ve got a revamped content marketing strategy to start off 2015 with a bang, you might find that you need a little extra bandwidth to make the magic happen. Well, Gregory Ciotti of HelpScout has written the perfect post to help. The title says it all: “How to Vet New Content Hires.” He kicks off the post by emphasizing the importance of hiring the right person for the job: The team you build is the company you build. Hiring well is the most important part of your content efforts.